You are in the Special Features section - Style of 69 Scooterist, Skinhead, Mod and Northern Soul clothing and accessories  

Digger: Can you please tell us more about Style of 69 and what’s on offer.

Urte: We try to find true and traditional items, either original or retro, that are true to the things that were around during the time that my husband and I were growing up and even before. We remember how difficult it was for us – so many miles away from the few stores which existed at that time in Germany – to find and get hold of the gear/clothing that we wanted to be “up-to-date”.
The kids of today can find classic British streetwear fashion and more at one place at Styleof69.

Digger: How has the Style of 69 business developed into what it is today?

Urte: We started as a web-based site with a couple of pages of only a few items and some info on the scene, and have now grown to an online shopping portal.
 

Digger: You offer a large range of quality items and brands for sale. How hard is it finding good quality items and acquiring these classic brands?

Urte: Classic retro brands are in easy reach if you do enough research and talk with suppliers and manufacturers. Balancing the needs of the suppliers and our need to make a little money, whilst not ripping off our buyers, is where the true balancing act lays.

Urte: As grown-up rebels ourselves and parents of teenagers, we know that even if new generations are well parented and educated they will always want in some way to rebel against the society that has cared for them so well – to stamp their mark!

The Mod / Skinhead scene has such great history – good and bad – it is a true magnet for the younger generation of hopeful rebels. It also poses an opportunity to stand out from the crowd – attracting the attention of their peers and standing …. tall.

Digger: And what does retro, the sixties and the seventies mean to you and  what are your personal retro passions?

Urte: Personally I just love the colours, the patterns, the music, and in general I guess on a subconscious level it takes one back to the childhood, when the world was a smaller and better place. That’s why it is so popular now.

 

Digger: What items, styles and brands tend to be the most popular?

Urte: Smart jackets and loud shirts are always a big hit.

Digger: Who are your ‘typical’ customers, where are your customers coming from and what customer feedback/comments do you get?

Urte: I think we don’t really have a “typical” customer. Our customers are from all over the world, all ages, and from all walks of life. But in general you could say they are affiliated with some kind of youth culture or scene, or just very much in love with the retro look.
 

Digger: What are the best and most enjoyable aspects of running Style of 69?

Urte: Best bit is probably being able to supply very nice clothing and accessories at affordable prices. Making them easily available through the online shop, and thereby making people happier. It is also giving me the opportunity to work from home, something that has benefited my children.

Digger: What are your plans for Style of 69 in the future Urte?

Urte: We are hoping to grow and develop the online shop and the range of items we supply. Our wish is to keep continuing in supplying affordable smart British fashion to all.